Skip to content
La Panthera Parlor homepage: a scattered wall of polaroids over dark red velvet, with the script wordmark in the center

E-commerce · 2025

Under construction

La Panthera Parlor

La Panthera Parlor makes luxury lingerie, and the store had to feel like opening the box. We designed a quiet, editorial storefront in four languages, with accounts through Google sign-in and a private dashboard for running the store.

Client
La Panthera Parlor
Role
Brand direction
Web design
Development
Stack
HTML/CSS/JS
Firebase
Firestore
Google Auth
Timeline
8 weeks

01 · Challenge

Luxury, without the friction

Luxury shoppers expect restraint and speed. The brand needed an editorial look, simple accounts, and a way to run orders, customers and products without calling a developer.

02 · Approach

Editorial design on a lean, managed backend

We paired a restrained, type-led design with Firebase: Google or email sign-in for accounts and Firestore for orders and customers. A private HQ dashboard lets the owner review orders, edit products and update the site, and the whole store switches between English, French, Italian and Spanish.

  • One-tap accounts with Google sign-in
  • Private HQ dashboard for orders, customers and products
  • Editorial collection and product pages in four languages

03 · Result

A store that looks as considered as the collection

La Panthera Parlor launched with a storefront that matches the product and a backend the owner can run. TODO: add a real outcome (sales, conversion, client quote).

Gallery

Inside the build.

Swipe to move through the project.

Collection introduction in red italic serif, layered over editorial imagery
Collection introduction in red italic serif, layered over editorial imagery
Product page for the Sillage Plunge Bra with colour and size selection
Product page for the Sillage Plunge Bra with colour and size selection
Sign-in window with Google or email over the polaroid homepage
Sign-in window with Google or email over the polaroid homepage
Checkout with contact and shipping fields beside the order summary
Checkout with contact and shipping fields beside the order summary

Next project

Trans Atlantic Logistics

A freight company's site rebuilt as a cinematic, scroll-driven voyage.